Branding britian Research Paper Example | Topics and Well Written Essays - 500 words

Branding britian - Research Paper Example The IMC dimensions in the video advert on Great Britain include the voice, the interactions as well as the lucrative nature of the long term relationships formed. Also included is the exploration of the highlight using the IMC Development theoretical model. This involves looking at the orientation of the brand, the promotion, the end results of the brand, as well as the financial end results (Moriarty, 2012). For instance, our report talks about the sounds of Britain that have been known to define the tourism sector greatly. Such include the ticking of the clock, the mixing of tea and coffee, the passing of trains and cars, ringing of bells and cheering of games by fans. Using one voice means bringing together the marketing objectives with only the intention of directing the audience towards the objective of the promotion. According to (Moriarty, 2012), having one voice is very crucial, and it means that the communication instruments used have been able to convey clear ideas to its audience. The written texts displayed coincide with the pictures provided. The graphics, for instance, at the beginning of the video whereby there is a display of the Great Britain airports with visitors checking in balances with the simultaneous written message about the increase in visitor spending. This is seen during the first 20 seconds into the video, in which there is a narration of a story of a boy who travelled to a faraway place, but there is no link provided between this and the overall marketing objective. This is the same for the mention of the land rover defender, halfway into the video without mention of its relevance. On the other hand, having the intervie ws towards the end of the video has successfully avoided overloading the audience with information. Interactivity improves communication as part of marketing by making it possible for the audience